Pure Beauty - Icelandic Water.
Our product range features pure water – one of Iceland’s most abundant resources – that is geologically filtered through layers of volcanic lava for maximum purity and softness.
Water is one of Iceland's purest and most abundant natural resources. Over time, Icelandic water is geologically filtered through layers of inert volcanic lava. This natural purification process delivers clean water; unpolluted, unspoiled, and in no need for any chemical purification. Icelandic water is soft, meaning it has a low concentration of hard minerals such as calcium and magnesium – making it less likely to dry or irritate skin. This is the water we use to water the barley plants at our hydroponic greenhouse, and as an ingredient in our products to ensure the purest formulation.