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Welcome to Our Stores in Reykjavik.

We’re delighted to invite you to visit our stores in downtown Reykjavik, either at our elegant flagship store at Hafnartorg, Hafnarstraeti 19 or at Laugavegur 33. At both locations, our highly trained skincare experts provide personalized service and guidance to help you find the products best suited to your skin’s needs.

Opening Hours.

Every purchase comes with a complimentary gift, and we frequently offer exclusive in-store promotions.

Laugavegur 33
Mon - Fri: 11:00 - 18:00
Sat: 11:00 - 17:00
Sun: 11:00 - 17:00

How to get there: Map

Hafnartorg, Hafnarstraeti 19
Mon - Fri: 11:00 - 18:00
Sat: 12:00 - 17:00
Sun: Closed

How to get there: Map

Book a Skin Analysis.

Discover the condition of your skin with our revolutionary skin analysis service, available exclusively at BIOEFFECT Hafnartorg, Hafnarstraeti 19. The service costs 4,900 ISK, which can be used towards product purchases.

Captivating Design.

Our store at Hafnarstraeti 19, is uniquely located at the triangular end of a beautiful building in Hafnartorg, a shopping center in downtown Reykjavik. Designed by architectural firm Basalt in collaboration with BIOEFFECT’s chief designer, the store reflects the essence of our brand, drawing inspiration from our greenhouse in Iceland.

Our store at Laugavegur 33, Reykjavik’s main shopping street, is housed in a beautifully renovated timber building over a century old. The design celebrates the history and character of the space, preserving its original charm while incorporating modern elements. The result is a bright, airy, and welcoming environment that provides the perfect setting to explore BIOEFFECT’s products.

Our flagship stores in Reykjavik.