Our Science.

Growth factors are naturally occurring signaling proteins in our body that play a vital role in supporting the skin’s natural ability to repair and rejuvenate, boosting skin density and overall skin health. In skincare, growth factors are used to promote skin renewal, improve elasticity, reduce wrinkles, and enhance overall skin health.

As we age, our skin’s natural production of growth factors declines. After our twenties, growth factor production declines rapidly, with a significant drop during menopause. As a result, cell turnover and repair slow, eventually affecting our appearance — skin starts to sag, and fine lines and wrinkles appear. To combat these visible signs of aging, BIOEFFECT scientists developed a way to produce replicas of human growth factors in barley, using cutting-edge biotechnology with EGF (Epidermal Growth Factor) being the hero ingredient.

Iceland is a country of challenging extremes, shaped by fire and ice, where glaciers and volcanoes coexist. Iceland is also extremely geothermally active and that has enabled us to grow the barley plants — the hosts of our growth factors — all year round in a greenhouse. The greenhouse is powered by sustainable geothermal energy and the plants are irrigated with Icelandic water, which is one of the purest in the world.

We take pride in our scientific approach, clean formulations, and the efficacy of our award-winning skincare. Countless scientific studies, both in-house and third-party, have shown the benefits of BIOEFFECT products.

Our products have earned numerous awards and recognition from top publications, including Marie Claire, New Beauty, Cosmopolitan, Who What Wear, Women's Health, and Byrdie. In 2024, our best-selling EGF Serum was named one of the "100 Greatest Skincare Products of All Time" by WWD, as chosen by beauty industry insiders.