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Ása Steinars x BIOEFFECT

We are very excited to unveil this year’s Holiday Gift Sets, brought to life through a special collaboration with Icelandic adventure photographer and videographer Ása Steinars.

Ása Steinars is renowned for her captivating imagery highlighting nature’s raw beauty. Growing up in the north of Iceland, amidst extreme terrains and ever-changing weather, she developed a profound connection to Icelandic nature, which is vividly reflected in her work. Breaking stereotypes in the male-dominated field of adventure photography, Ása has become a role model for women in the industry. Her dedication to capturing the essence of nature and sharing it with the world underscores a deep commitment to environmental appreciation and preservation.

This year BIOEFFECT has partnered with Ása to bring you three Holiday Gift Sets like no other. Showcasing the raw beauty of Iceland, each gift set captures the spirit of purity, power, and natural elegance that defines our brand: Pure, Green, and Clean. Let her breathtaking imagery and our award-winning, high-performance skincare transport you to the pristine landscapes that inspire us every day.

Hydration Heroes.

The Hydration Heroes Holiday Gift Set includes our bestseller, EGF Serum, along with a complimentary deluxe discovery size Hydrating Cream. This age-defying duo leaves skin deeply hydrated, nourished, and healthy. The groundbreaking, award-winning EGF Serum is a true customer favorite due to its impressive results, visibly smoothing, plumping and firming the skin while reducing the appearance of wrinkles and fine lines.

Captured at Lakagígar, the photograph featured on this set showcases Iceland’s otherworldly volcanic terrain. The moss-covered craters and ancient lava fields create a surreal landscape, shaped by eruptions and softened by nature’s resilience. A testament to the raw and untouched beauty of the island.

Enjoy savings of €33 — receive a complimentary Hydrating Cream (15 ml)

Full value: €192

Price: €159

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Firming Favorites.

The Firming Favorites Holiday Gift Set features our all-time bestseller, EGF Serum, as well as EGF Eye Serum and two pairs of Imprinting Eye Masks. This three-step routine is ideal for anyone wishing to reduce puffiness and dark under-eye circles, as well as those wanting to target signs of skin aging such as fine lines, wrinkles, and loss of firmness.

The gift set features a photograph of Hveravellir, a geothermal oasis surrounded by rugged wilderness, deep in Iceland’s Highlands. From above, this steaming hot spring resembles a striking blue eye, a mesmerizing glimpse into the Earth's geothermal power.

Enjoy value savings of €54 with this luxurious gift set.

Full value: €259

Price: €205

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Pure Power.

The Pure Power Holiday Gift Set highlights three powerful EGF formulations, EGF Power Serum, EGF Power Eye Cream and a deluxe discovery size EGF Power Cream. This three-step power routine is ideal for those already seeing visible signs of skin aging, including wrinkles, loss of density, and uneven skin tone, and wanting to intensely target them.

The cover art featured on the gift set is a photograph of braided glacial rivers, flowing from the Mýrdalsjökull glacier to the black sand beaches near Vík, weaving intricate patterns across the landscape. A captivating and ever-changing natural artwork, shaped by ice, water, and volcanic sands.

Enjoy value savings of €98 with this powerful gift set.

Full value: €393

Price: €295

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