Loreen, on a Personal Note.

I’ve always been very selective about the brands I work with. I’m drawn to genuine craftsmanship and to people who take their work seriously — especially when that work is done with respect for both nature and the human body. Skin is our largest organ, and that awareness matters to me.

With BIOEFFECT, I took the time to really understand the brand. I read about the science behind it and learned that the products are built on years of biotechnology research and developement. BIOEFFECT is rooted in Icelandic science, using plant-derived epidermal growth factor — EGF — which is identical to a growth factor naturally found in human skin. That level of integrity and respect for nature gives me confidence.

I had already been using the products for about eight months before the collaboration was ever discussed, and during that time I could genuinely see a difference in my skin. Even when I paused my routine, my skin maintained its quality. So, when I was asked to collaborate, it felt completely natural. I already trusted the products. BIOEFFECT understands skin. There are no unnecessary ingredients, no gimmicks — just carefully developed formulations created with respect for nature, science, and the body. That aligns deeply with what I believe in.

I keep my routine intentional and consistent, with one approach for the morning and one for the evening.

In the morning, I don’t strip my skin of its natural oils. Overnight, the skin produces essential lipids, and I prefer to preserve them. Instead, I stimulate circulation by immersing my face in ice-cold water for as long as I can hold my breath. It instantly wakes up the skin and boosts blood flow. After that, I apply the BIOEFFECT EGF Essence, which acts as a hydrating, conditioning base, followed by the EGF Power Serum and the EGF Eye Serum. I then perform a facial massage using a gua sha tool, working across the face and down the neck. Once the massage is complete, I apply another light layer of serum, followed by the BIOEFFECT Hydrating Cream and a collagen oil to seal everything in.

In the evening, I cleanse thoroughly using the BIOEFFECT Micellar Cleansing Water, which removes makeup and impurities without disrupting the skin barrier. I follow with the EGF Essence and EGF Power Serum, repeat the massage routine, and finish with the EGF Power Cream — the richer cream — or, on some nights, a nourishing overnight mask.

My absolute favorites are the EGF Power Serum and the EGF Essence. The essence prepares the skin beautifully — it hydrates, softens, and allows the serum to absorb more effectively. These are powerful products, but in a quiet, intelligent way. They work deeply within the skin rather than creating surface-level effects — and the results speak for themselves.

As an artist, I wear a lot of makeup, which puts constant stress on the skin. Using the full routine — from the BIOEFFECT Micellar Cleansing Water to the EGF Essence and EGF Power Serum — I experienced how well the products work together. The results felt visible and long-lasting, not superficial. My skin feels smoother, firmer, and more hydrated — but still very much like my own skin. I can feel the products working beneath the surface, not just cosmetically.

I’ve felt connected to Iceland since I was a child. The landscape carries a powerful energy, and the first time I visited, I felt it immediately. I’m deeply moved by the way Icelanders respect and protect their natural environment. There’s a strong sense of integrity and very little exploitation of the land, which reflects my own values. I love the people, the landscape, and the sense of space — it’s a place where you feel genuinely connected to the earth.